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1. Are You Suffering From Roller Coaster Income Syndrome?
   Kelly K. O'Neil
   If you're like most small business owners, when you need business you run out and do lots of marketing; then you get so busy working you get have no time to seek out new clients. The money's flowing and you get complacent. However, then you finish up your projects and clients and guess what! There's no business again! And the income drops! You're riding the roller coaster income syndrome and there's only one way out...
   
   . . . keep reading
   
   
2. Did You Really Think the "Cross Your Fingers" Marketing Strategy Would work?
   Kelly K. O'Neil
   Each year, my strategic coaches and I do hundreds of business assessments and strategy sessions to help entrepreneurs understand where they are going wrong in their business so that they can fix it going forward. If you are one of the many who do not have a marketing plan, marketing budget or any type of roadmap for the success of your business you are using what I call the "Cross Your Fingers" marketing strategy. . . . keep reading
   
   
3. The Top 5 Reasons That Service Providers MUST Start Marketing to Affluent Customers
   Kelly K. O'Neil
   It's the 80/20 rule again; twenty percent of the population (or who we marketing-types term as "the affluent") account for eighty percent of the wealth. If you are a "glass is half empty" person, restricting yourself to a narrow audience like what 20% represents seems much too limiting to achieve success. If you are a "glass is half full" type of person, like me, 80% of the combined wealth seems like a HUGE opportunity--one you cannot afford to miss out on. . . . keep reading
   
   
4. Affiliate Promotional Materials
   Sample Email to Send to Your List Announcing The Coaching Programs Subject: Do you want to be a part of the first 30? Dear %Name%, When I . . . keep reading
   
   
5. Service Please! 6 Ways to Deliver Exemplary Customer Service to Market to the Affluent
   Kelly K. O'Neil
   Exemplary customer service is, quite simply, an experience with your business that makes a customer say, "Wow!" When you can consistently deliver product, service and value in a way that exceeds customer expectation, you are delivering exemplary customer service. I can tell you first hand that the affluent customer not only expects, but demands exemplary customer service and we are willing to pay higher premiums for that service. . . . keep reading
   
   
6. Three Essential Tips to Attract and Turn Your Affluent Customers Into Raving Fans That Build Your Business For You
   Kelly K. O'Neil
   Creating VIP treatment--the kind you would like to experience yourself--is the secret to acquiring affluent customers, keeping them coming back AND making them raving fans who will tell their friends all about you. . . . keep reading
   
   
7. How To Create a Clear Vision for Success That Will Build Your Business
   Kelly K. O'Neil
   What does success look like to you? Your vision of success is unique. It might be similar to my vision of success, but it probably will not be exactly the same. I've learned in my own life that if you don't identify your vision, others will plan and direct your life for you. True happiness comes when we create our own vision and work toward achieving it. . . . keep reading
   
   
8. 9 Critical Reasons That Entrepreneurs and Small Businesses Must Have a Strategic Business Plan
   Kelly K. O'Neil
   It is easy for entrepreneurs and small business to convince themselves they don't need to do complex planning, strategy development, or a lot of writing of documents for their business. In my work with entrepreneurs and small businesses, I've never really been surprised by the number of people who don't have a business plan. . . . keep reading
   
   
9. The 5 Surefire Strategies to Earning More While Working Less... And I Am Living Proof It Can Be Done
   Kelly K. O'Neil
   If you became an entrepreneur, you probably set up your business so you could "do it your way." You wanted creative freedom--no bosses, no time clocks, no limitations! However, like many business owners you may have had a rude awakening to find your customers are your boss, the time clock extends to well past midnight, and you are limited by your time and energy. . . . keep reading
   
   
10. The Three Most Critical Factors to Consider in Positioning Your Services to Market To the Affluent
    Kelly K. O'Neil
    You can have a unique and "brilliant" expertise in your industry, the greatest customer service and the most offerings for the price. But the affluent can afford to buy anyone's services, why should they choose yours? And why do you want them to? . . . keep reading
    
    
11. The MUST HAVE Success Team for Entrepreneurs & Small Business Owners to Break Six Figures and Shoot for Seven
    Kelly K. O'Neil
    Have you ever noticed that people who are successful have friends and work with others who are successful? . . . keep reading
    
    
12. Spin Pattern Examples
    Kelly K. O'Neil
    Limited thinking is so pervasive and insidious that the negative statements that come out of people's mouths can sound absolutely convincing. People are quite sure they are simply stating the facts, "the truth" of the matter. Remember: That is reality as only they know it. . . . keep reading
    
    
13. Oprah Winfrey Brand Profile
    Dowload the Oprah Winfrey Brand Profile . . . keep reading
    
    
14. 10 Essential Steps to Create A Thriving Six or Seven Figure Lifestyle Business
    Kelly K. O’Neil
    Too many professionals struggle with an unhealthy balance of work and play, as their careers take over the majority of their time and leave them with little energy to devote to other priorities such as family, friends, and personal well-being. . . . keep reading
    
    
15. Abundance Affirmations
    Kelly K. O'Neil
    If your desire is to have an abundance of money to fill your needs, practice this affirmation: "I always have an abundance of money to meet all my needs." . . . keep reading
    
    
16. Lifestyle Entrepreneur Statistics
    Kelly K. O'Neil
    What is a lifestyle entrepreneur? . . . keep reading
    
    
17. Full Practice: 100 Ways to Fill Your Coaching Practice
    This list contains steps and suggestions to help you fill your coaching practice. . . . keep reading
    
    
18. The Six Foundational P's You Must Know To Effectively Market to the Affluent
    Kelly K. O'Neil
    

    Top grossing entrepreneurs are those who are highly effective at integrating all aspects of their business--from customer service and administration to business strategies and marketing activities. Of all the necessary elements of a successful business, marketing may stand heads above the others, because it needs to be consistent. Whether sales are up or sales are down, marketing must go on….especially if you are marketing to the affluent.

    . . . keep reading
    
    
19. You Never Have a Second Chance to Make a First Impression: Position Your Company Wisely To Attract High Paying Clients
    Kelly K. O'Neil
    

    One of the most profound statements made on the subject of positioning comes from Louis Carroll's, Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, "If you don't care where you're going, it doesn't make a difference which path you take."

    . . . keep reading
    
    
20. Are You Planning To Succeed or Not To Fail?: 3 Easy Steps to Creating a Strategic Game Plan for Your Small Business
    Kelly K. O'Neil
    If you're like other entrepreneurs, you started your business because you had a dream. A dream of bringing your passion to life... having the freedom to make your own rules and decisions... and putting money into YOUR pocket rather then making someone else rich. . . . keep reading
    
    

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