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Free Articles
Welcome to our free articles section of the site. These are a few of our "fan favorite" articles. For additional free articles and information on how to take your business to the next level, please visit our blog at: http://uplevelstrategies.typepad.com/. Make sure you subscribe.
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to info@uplevelstrategies.com.
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Are You Suffering From Roller Coaster Income Syndrome?
Kelly K. O'Neil
If you're like most small business owners, when you need business you run out and do lots of marketing; then you get so busy working you get have no time to seek out new clients. The money's flowing and you get complacent. However, then you finish up your projects and clients and guess what! There's no business again! And the income drops! You're riding the roller coaster income syndrome and there's only one way out...
. . . keep reading
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The Top 5 Reasons That Service Providers MUST Start Marketing to Affluent Customers
Kelly K. O'Neil
It's the 80/20 rule again; twenty percent of the population (or who we marketing-types term as "the affluent") account for eighty percent of the wealth. If you are a "glass is half empty" person, restricting yourself to a narrow audience like what 20% represents seems much too limiting to achieve success. If you are a "glass is half full" type of person, like me, 80% of the combined wealth seems like a HUGE opportunity--one you cannot afford to miss out on. . . . keep reading
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Did You Really Think the "Cross Your Fingers" Marketing Strategy Would work?
Kelly K. O'Neil
Each year, my strategic coaches and I do hundreds of business assessments and strategy sessions to help entrepreneurs understand where they are going wrong in their business so that they can fix it going forward. If you are one of the many who do not have a marketing plan, marketing budget or any type of roadmap for the success of your business you are using what I call the "Cross Your Fingers" marketing strategy. . . . keep reading
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How To Create a Clear Vision for Success That Will Build Your Business
Kelly K. O'Neil
What does success look like to you? Your vision of success is unique. It might be similar to my vision of success, but it probably will not be exactly the same. I've learned in my own life that if you don't identify your vision, others will plan and direct your life for you. True happiness comes when we create our own vision and work toward achieving it. . . . keep reading
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