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Are You Suffering From Roller Coaster Income Syndrome?

If you're like most small business owners, when you need business you run out and do lots of marketing; then you get so busy working you get have no time to seek out new clients. The money's flowing and you get complacent. However, then you finish up your projects and clients and guess what! There's no business again! And the income drops! You're riding the roller coaster income syndrome and there's only one way out...

The Top 5 Reasons That Service Providers MUST Start Marketing to Affluent Customers

It's the 80/20 rule again; twenty percent of the population (or who we marketing-types term as "the affluent") account for eighty percent of the wealth. If you are a "glass is half empty" person, restricting yourself to a narrow audience like what 20% represents seems much too limiting to achieve success. If you are a "glass is half full" type of person, like me, 80% of the combined wealth seems like a HUGE opportunity--one you cannot afford to miss out on.

The Three Most Critical Factors to Consider in Positioning Your Services to Market To the Affluent

You can have a unique and "brilliant" expertise in your industry, the greatest customer service and the most offerings for the price. But the affluent can afford to buy anyone's services, why should they choose yours? And why do you want them to?

Three Essential Tips to Attract and Turn Your Affluent Customers Into Raving Fans That Build Your Bu

Creating VIP treatment--the kind you would like to experience yourself--is the secret to acquiring affluent customers, keeping them coming back AND making them raving fans who will tell their friends all about you.

Did You Really Think the "Cross Your Fingers" Marketing Strategy Would work?

Each year, my strategic coaches and I do hundreds of business assessments and strategy sessions to help entrepreneurs understand where they are going wrong in their business so that they can fix it going forward. If you are one of the many who do not have a marketing plan, marketing budget or any type of roadmap for the success of your business you are using what I call the "Cross Your Fingers" marketing strategy.

You Never Have a Second Chance to Make a First Impression: Position Your Company Wisely To Attract H

One of the most profound statements made on the subject of positioning comes from Louis Carroll's, Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, "If you don't care where you're going, it doesn't make a difference which path you take."

The Six Foundational P's You Must Know To Effectively Market to the Affluent

Top grossing entrepreneurs are those who are highly effective at integrating all aspects of their business--from customer service and administration to business strategies and marketing activities. Of all the necessary elements of a successful business, marketing may stand heads above the others, because it needs to be consistent. Whether sales are up or sales are down, marketing must go on�.especially if you are marketing to the affluent.

Are You Planning To Succeed or Not To Fail?: 3 Easy Steps to Creating a Strategic Game Plan for Your

If you're like other entrepreneurs, you started your business because you had a dream. A dream of bringing your passion to life... having the freedom to make your own rules and decisions... and putting money into YOUR pocket rather then making someone else rich.

Service Please! 6 Ways to Deliver Exemplary Customer Service to Market to the Affluent

Exemplary customer service is, quite simply, an experience with your business that makes a customer say, "Wow!" When you can consistently deliver product, service and value in a way that exceeds customer expectation, you are delivering exemplary customer service. I can tell you first hand that the affluent customer not only expects, but demands exemplary customer service and we are willing to pay higher premiums for that service.

The MUST HAVE Success Team for Entrepreneurs & Small Business Owners to Break Six Figures and Sh

Have you ever noticed that people who are successful have friends and work with others who are successful?

The 5 Surefire Strategies to Earning More While Working Less... And I Am Living Proof It Can Be Done

If you became an entrepreneur, you probably set up your business so you could "do it your way." You wanted creative freedom--no bosses, no time clocks, no limitations! However, like many business owners you may have had a rude awakening to find your customers are your boss, the time clock extends to well past midnight, and you are limited by your time and energy.

9 Critical Reasons That Entrepreneurs and Small Businesses Must Have a Strategic Business Plan

It is easy for entrepreneurs and small business to convince themselves they don't need to do complex planning, strategy development, or a lot of writing of documents for their business. In my work with entrepreneurs and small businesses, I've never really been surprised by the number of people who don't have a business plan.